The calendar has turned to 2024, a presidential election year. We appear to be heading toward an election matchup that many Americans don’t seem to want: President Biden against former President Trump.
A recent NBC News poll showed that 70% of respondents would prefer President Biden not be running and 60% of respondents would prefer former President Trump not be running. Yet as of this writing, they appear headed towards the nominations of their respective parties. We anticipate that, by Election Day, people are as likely to say they’re voting against a candidate as they are to say that they’re voting for someone they support. With that in mind, we believe three variables will be extremely influential on the campaigns and, ultimately, the election outcome.
